Cassette Co. G1VE Program

For every pair of Cassette Sunnies and Glasses that are sold, we then give a pair of reading glasses to someone in need!

Together, we can transform people’s lives!  This is possible by restoring the ability for those with impaired vision to see clearly again, so they can work, read, learn, and experience the world with renewed vision. With each pair of glasses, we will restore hope, and the opportunity for a better quality of life.

The World Health Organization estimates that 703 million people throughout the world live with visual impairments like presbyopia, which means literally "old eyes". Luckily these impairments can be corrected with a simple pair of reading glasses.  Of these 703 million, a staggering 90% of them live in developing countries where there is limited or no access to glasses. An estimated 544 million people simply need non-prescription reading glasses.

To put this number in perspective, and to drive home our mission, approximately 1 in 7 people only need reading glasses to improve and to change their lives.  This makes it one of the most widely spread health challenges of our age, and it's easily curable!  Together, we can be the difference!


What can 1 pair of glasses do?

Studies show that by providing a pair of reading glasses to someone suffering from presbyopia, that person's productivity can increase by as much as 35%!  These studies also show that an individual's income can increase by as much 20%!  Just by having reading glasses!  For someone earning $2 a day, that is an extra $140 a year.  Our goal is to distribute more than a million glasses, the net result could be an increase of $140 million of additional income – an incredible return on investment!

 The Cassette -Buy 1, Give 1- Program, providing glasses to those in need
image courtesy of


How do we make this happen?

Cassette has partnered up with RestoringVision which is a 501(c)(3) non-profit entity dedicated to providing glasses to those who would otherwise not have access. They have a network of over 1,400 organizations through which they dispense new reading glasses and sunglasses, delivering the Gift of Sight to disadvantaged people in developing countries.  They have already distributed over 6 million glasses in 116 countries!  We encourage you to browse their website for more information so you can understand the challenge ahead of us!  Help us change the world! When you buy 1, we give 1!